At Triad, I had the opportunity to be the ACD for Ulterra, a PDC drill bit manufacturer in the Oil & Gas Industry located in Ft Worth, Texas.

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To the left, was a premium direct mail piece that was developed to promote the Split Blade drill bit. My role was the concept development of mailing a miniature drill bit for select executives, client facing meetings, and brochure design (exterior box was not my design)

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The Direct Mail Campaign won the Agency a 2019 Communication Award of Excellence (Gold). The success of the campaign provided $16+ million of sales interest within the first six months.