TERESA EDWORDS
Associate Creative Director / Senior Art Director
Large logo prop for trade show entry. For this trade show tent I was involved in every aspect - concept, design, vendors, shipping (ramps, banners, flooring, signage, etc)
BrandFX
BrandFX is a company that makes composite work truck bodies. Triad was tasked with rebranding the company positioning them as the industry leader in composite bodies.
Included in the rebranding was developing a new corporate logo reflecting a contemporary look for the company - one of my designs was selected as the new face of BrandFX. The rebranding projects included: a new website, print and digital ads, collateral materials, PR, white papers, trade show booth graphics, trade show signage plus a vehicle wrap promoting the new UtilityFX (this wrapped vehicle went on a live tour around the US).
The rebranding improved their image as the market leader and increased sales. Their presence at trade shows has proven effective through more booth traffic and sales made at the shows.
My role with BrandFX included:
Creative direction, concept, design, layout; and overseeing: designers, website programmer, vendors and production.
With the new product launch, I submitted the concept of wrapping the back of the truck (their precut) to showcase as it drove on tour. This is the finished wrap of the UtilityFX - Fall 2017.